Through the many eras and styles of the last century and a half, there has been one constant: the Levi’s® 501®. Straight leg, button fly — it’s the iconic blue jean embraced by everyone from factory workers, to celebrities, to Presidents… to just about everyone. On May 20, we’re celebrating 501® Day, the 148th birthday of the original blue jean.
For Levi’s 501® Day 2021, a new generation of Levi’s® Originals will be on the spotlight. Seven original voices who know how to effortlessly blend style, creativity, authenticity, and purpose — Naomi Osaka, Hailey Bieber, Emma Chamberlain, Barbie Ferreira, Jaden Smith, Marcus Rashford, and Shai Gilgeous-Alexander — as well as their favorite ways to wear their Levi’s® 501®s. Each one demonstrates a modern expression of what has made the Levi’s® 501® a cultural icon.
A perfect canvas for creative expression, the 501® has been a staple of youthful style since the mid-twentieth century. From Marlon Brando in 1953’s The Wild One, to the well-worn Summer of Love style during the late 1960s, to 1970s punk, to the dark indigo, oversized look of NWA in the late ‘80s, the 501® has long been the go-to for cool kids. Much of that comes down to the 501®’s classic simplicity. Dressed up or dressed down, worn fitted or oversized, dark or faded, straightforward or customized, it’s the heart and soul of not only Levi’s® but of modern fashion. A humble work pant made from durable denim with a silhouette that can be worn by many. The grandfather of all blue jeans, any jean today is an iteration of this original. With the Levi’s® 501®, no two pairs are the same, and that makes it a true original.
“The 501® is the original blue jean so it made sense to celebrate our icon with this cast of ORIGINALS. We are inspired by the emotional connection they each have with the 501® – their personal styles & stories make the jean so uniquely their own.” — Karen Riley-Grant, Levi’s® Chief Marketing Officer
Of course, the story of the Levi’s® 501® is not just about enduring style. It’s also about sustainability. It’s a throwback to the days when things were built to last, swimming against the tide of today’s disposable fashion. Levi’s® 501®s are not only highly durable, but they also look better with age, meaning you’ll hold onto them for longer. And, thanks to Levi’s® Tailor Shop, 501® jeans can also be repaired, giving them an even longer lifespan. Plus, with Levi’s® Water<Less, the modern 501®is finished using up to 96% less water than in typical denim finishing, making them a much more sustainable denim option.
All of this will come to a head on May 20th, 501® Day with a full day of programming featuring Levi’s® Originals talent – Coffee Talk with Emma Chamberlain, Hailey Bieber and Barbie Ferreira on YouTube Live, Naomi Osaka and Marcus Rashford gaming on Twitch, YouTube Live performances from the Levi’s® Haus featuring Kehlani, Eric Nam, Joyce Wrice, and Duckwrth, and a conversation covering everything from personal style to the history of the 501® on Clubhouse’s Culture Club featuring our 501® Originals with a very special guest host. Just log on to https://www.levi.com.ph/501originals. Or you can tune in the Levi’s® YouTube Channel.
To celebrate Levi’s® 501® Day 2021, Levi’s® is having a 501 DAY DENIM SALE. All regular-priced bottoms get P501 off from May 19 to 23. Get your own pair of timeless jeans now at https://www.levi.com.ph/shop-501originals.
Like this post? Subscribe to this blog by clicking HERE.
Let’s stay connected: