What is Hapontukin?
In tagalog, Hapon is the word for afternoon while antukin means sleepyhead. Hapon + Antukin = Hapontukin. This is the term Enervon came up with to refer to a person who gets sleepy in the afternoon.

I attended Enervon’s Hapontukin Campaign launch last June 15, 2010. The energetic TV, radio, and online personality Ramon Bautista leads the HWAT or Hapon Wake-Up Action Team. The HWAT raids offices during afternoons, waking up sleepy employees by teaching them anti-Hapontukin exercises which they can do right where they’re standing or sitting.


According to Enervon’s brand manager Jals Tiu, Hapontukin is a clear sign of the need for energy. Enervon, with its Steadi-Energy Complex, helps provide lasting energy throughout the day. I actually brought an Enervon tablet with me to the office this morning and took it with a glass of water. Suffice to say I haven’t felt sleepy since! 😀
Do you have an Anti-Hapontukin exercise you’d like to share? If you do, it can actually win you a camera phone or an iPhone! It’s easy as 1-2-3:
- Invent a unique anti-Hapontukin exercise and shoot a video.
- Upload it on the internet.
- Register the video via http://www.hapontukin.com
Qualified videos will be uploaded to Hapontukin’s Facebook Fan Page and the video with the most likes for the week will win a cool camera phone. To make it even more exciting, FB fans who like the uploaded videos also get a chance to win cool camera phones via an electronic raffle!
Check out Enervon’s Anti-Hapontukin Online Promo at http://www.hapontukin.com for the full contest mechanics!
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