Uncategorized April 19, 2012

Etude House Silk Scarf Double Care Hair Mask

When I was in Seoul, I raided a lot of Korean beauty boutiques. It was easy because our hotel was right in the middle of the Myeongdong shopping district where every corner had an outlet for Etude House, The Face Shop, Tony Moly, Nature Republic, and a whole lot of other brands — some not yet available here.

The first thing that caught my eye at Etude House was the Etude House Silk Scarf Double Care Hair Mask. It’s Etude House’s latest product and it’s not yet available here in the Philippines. The rest of the Etude House Silk Scarf hair care line are already here though and so I’m pretty sure this will come in any time now. One single-use pack costs 3,500 won (around P135).

My hair is pretty dry from rebonding and coloring so I’m always on the lookout for products that offer intensive care.

The Etude House Silk Scarf Double Care Hair Mask’s foil pack is divided into two parts. One part contains the Hair Treatment as seen in the above photo. You need to shampoo your hair first before you use the hair mask.

The second half of the foil pack contains the Essence Hair Cap.

The Hair Treatment is thicker than regular conditioner in terms of consistency. It smells sooooo good.

You use the entire contents of the foil pack and massage it onto your hair from roots to tips.

Then you take out the Essence Hair Cap.

It’s actually just like a shower cap except that the inside is coated with a hair conditioning essence which also smells divine.

You cover your entire head of hair with the cap and then massage so that the essence is soaked up by your hair. After massaging, you leave it on for 10-15 minutes.

After 10-15 minutes, take off the cap and rinse your hair thoroughly with water.

I was so amazed by what happened after I rinsed my hair and toweled off. My hair was completely detangled and incredibly easy to comb. Rebonded hair like mine tangles easily even after conditioning and so I was just happy that my hair was totally tangle-free. When my hair dried, it was very soft, shiny, and wow it smelled so nice that even my hubby and kids noticed. I just bought two of these from Korea so I really hope that it arrives here in the Philippines soon! This hair mask is so popular in Korea that it’s actually sold out in some Etude House stores. There is no down side to this product!
Even more good news is my discovery that Etude House is the most reasonably marked up Korean brand here in the Philippines! Etude House Bubble Hair Coloring costs P293 in Korea and P378 here in the Philippines — less than P100 difference! The same is true for their other products. Etude House Silk Scarf Conditioner costs 8000 won (around P305) and it’s retailing here for P448. Not bad considering the other brands mark up by anywhere from 100% to 550% more than the Korean SRP.
UPDATE: This product is now available at Etude House stores in the Philippines for P198.

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