I know everyone’s going crazy over Anello, widely touted as the IT bag from Japan. I have a couple of them… so does my daughter. When I take her to school there are a lot of students toting around Anello bags. A decade or so ago, the popular bag among young ones was Kipling. Now we have ROOTOTE. ROOTOTE is a Japanese brand specializing in tote bags. But as is most often the case, the brand has evolved into offering so much more than just totes.
It all began back in 2001. ROOTOTE posed the question: Can we take a simple and functional tote bag and turn it into something more fun and compelling? ROOTOTE actually derived its brand name from “roo” in kangaroo. Every ROOTOTE bag has a hidden pocket on its side, just like the stomach pouch of a kangaroo.
Today ROOTOTE has a wide selection of colorful and functional bags in different styles and sizes. It’s not just for millenials — it’s for gen-x folks like me too! The bags are water-repellent so they are easy to maintain. That’s actually my daughter’s problem with her beige canvas Anello bag. It gets dirty very easily since she brings it to school everyday. It’s quite hard to clean too. That said, we’re pretty excited to give ROOTOTE bags a spin!
The good news is, ROOTOTE is opening their first Philippine store this Saturday at The Block SM North EDSA. Everyone who buys a bag this Saturday gets P500 off. Customers can also get their bags customized with hand paintings for FREE!
Simply present your proof of purchase (aka receipt) to avail of freebies and custom hand-painting service for your new bag!
What’s more, ROOTOTE brand ambassador Michelle Dy will be conducting a style talk from 2pm onwards to help you make the most of your newest fashion accessory!
See you this Saturday! 😀
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