Every year, storms and typhoons get worse. When Ondoy happened, people thought it was a once-in-a-lifetime occurrence. Then the habagat struck. Then there was super-typhoon Haiyan / Yolanda. With every typhoon there are victims. People who lose everything, walking away with only their lives and the clothes off their backs.
Fortunately, from one calamity to another, Filipinos have always found it in their hearts to help. Whether it’s donating food, clothes, medical supplies, or time, the spirit of bayanihan emerges every time calamity strikes. Leading home appliances brand Electrolux has been very active in these efforts, collecting and laundering clothes for calamity-stricken survivors for the last several years.
This year, Electrolux, through its Delightful-E Simple campaign, adds a new dimension to this advocacy.
Together with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes, yes you read right — unusable. Do you know that every time there’s a clothes donation drive there are always people who will donate things like Santa Claus costumes, formal gowns, and other unwanted impractical clothing that someone who just lost everything wouldn’t be able to wear. Anyhow, instead of disposing of them, they will be converted into quilts for newborn babies and children in orphanages and other communities.
“Electrolux believes that there must be dignity in the clothes that we donate. To make sure that every piece of clothing is in good condition, we will sort out the worn out, unwearable ones, then upcycle them into quilts with the help of Trese” said Andrea Pionilla, Electrolux Marketing Manager. “With this partnership, we aim not only to give quilts to children and new born babies but also another source of livelihood for this Payatas community.”
You can be a part of this meaningful advocacy by donating pre-loved clothes at any of these locations:
- Electrolux Customer Service Hub
Grundfos Building, 5548 Osmena Highway, Brgy. San Isidro, Makati City
- Mommy Mundo Head Office
2/F Fun Ranch Frontera Verde, Ortigas Center, Pasig City
- Unilever Philippines Head Office
1351 United Nations Ave., Paco, Manila
- Empire East Land Holdings Inc.
11th Floor World Center Bldg., Sen Gil Puyat, Makati City
- St. Mary’s College
37 Mother Ignacia Ave., Paligsahan Quezon City
- Kodak Philippines
2901 88 Corporate Center Valero cor. Sedeno St., Salcedo Village, Makati City
- Morgan Stanley
16/F E-Services Building, Bonifacio Global City, The Fort, Taguig
- Center for Culinary Arts (CCA)
Katipunan Ave., Loyola Heights, Quezon City
- Dasmarinas Village (Homeowners Association Office)
1419 Campanilla St. Dasmarinas Village, Makati City
- BrandAction Inc.
Unit 4B ALPAP Bldg., 160 LP Leviste St., Salcedo Village, Makati City
- Isla Lipana & Co.
29/F Philam Life Tower 8767 Paseo de Roxas Makati City
I think this is a good idea because this means no clothing donations will go to waste. 🙂
Visit http://www.electrolux.com.ph and click the Delightful-E tab to know more about the Electrolux Delightful-E Simple to Share advocacy and for the full list of donation drop-off sites. You can also visit http://www.facebook.com/thelittlewhitebook or follow @ElectroluxPH on Twitter and Instagram.
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