Choosing where you source your women’s apparel from can shape everything in your boutique store, from front-of-house stuff like brand identity to back-of-house stuff like profit margins. With today’s fashion marketplace being so global, there’s a debate about whether US boutiques should stick to domestic suppliers or those from major emerging markets, like China. In…
Category: Business
How To Choose The Right Promotional Items
Promotional items have proven to be an effective marketing strategy for businesses of all sizes. When done right, these items can leave a lasting impression on customers, increase brand awareness, and foster customer loyalty. However, not all promotional items are created equal, and selecting the right ones for your target audience is essential to achieving…