Shiseido International Beauty Fair 2015

One annual beauty event I always look forward to year after year is the Shiseido International Beauty Fair. It takes place every first quarter of the year and Shiseido unveils its Spring Summer collection for the year during the event.

Shiseido International Beauty Fair 2015
Jen Jimenez of Shiseido Philippines

This year is no different. The Shiseido International Beauty Fair 2015 is currently ongoing at the SM Mega Fashion Hall from March 13 – 19, 2015.

Shiseido International Beauty Fair 2015

Just by visiting the Shiseido International Beauty Fair 2015 at the Mega Fashion Hall and taking a selfie, you can win one of three (3) 75ml bottles of Shiseido Ultimune being given away. This is my entry! 😀

Shiseido International Beauty Fair 2015
Naka Maeda of Shiseido Japan with Carmel Villongco of Shiseido Philippines

Shiseido Philippines makes it a point to bring in someone from Shiseido Japan every year and this year’s guest Japanese beauty consultant is Naka Maeda. She’s going to be doing a series of master class sessions tackling skin care and makeup to help you achieve that glowing look Shiseido is famous for.

Shiseido International Beauty Fair 2015
We were introduced to Shiseido’s Spring Summer 2015 product lineup.

Shiseido International Beauty Fair 2015

I volunteered to be Maeda-san’s model for the makeup demo. She was going to do the current Shiseido Makeup Trend using the Shiseido Spring Summer 2015 products. She started by removing my makeup. Her hands are so gentle they are feather-light and I almost didn’t feel her touch my face.

Shiseido International Beauty Fair 2015

She combined shimmery purple and gray eye shadows on my lids and didn’t use eyeliner or mascara. It was certainly different.

Shiseido International Beauty Fair 2015

I thought the makeup made me look a tad mature but I liked the blending technique she used on my eyes so I might just try to recreate it in the coming days using younger, lighter colors lol! You know how I have a thing for looking young right? I mean who wants to look over 40 (even if I am actually over 40 hahahahaaa!).

Shiseido International Beauty Fair 2015

Maeda-san will be here almost the entire month of March! You can catch her at Shiseido boutiques on the dates specified above. I suggest calling your preferred branch to ask for the sked. You can find the contact numbers at the Shiseido Philippines Facebook Page.

Shiseido International Beauty Fair 2015
Shiseido Perfect UV Protector SPF 50 PA++++ WetForce (P2,100)

Shiseido is currently launching a super sunscreen called Shiseido Perfect UV Protector SPF 50 PA++++ WetForce — just in time for summer! This is revolutionary because the wetter it gets, the more its protective veil gets boosted. Imagine, the more you swim and perspire, the more you’re protected! WOW!

Shiseido International Beauty Fair 2015
Shiseido Spring Summer 2015 Collection

There are a lot of new products in terms of makeup and skin care too. They’re all showcased at the Shiseido International Beauty Fair 2015. I actually took home some to try and I’ll tackle them in detail on my next post. For the record, my forever favorite lipsticks are from Shiseido and Shiseido lippies are the ONLY lippies I am actually able to finish using tube per tube. They’re THAT good. No other Japanese brand I’ve tried comes close.

You have until tomorrow to catch the Shiseido International Beauty Fair at the Ground Level of SM Mega Fashion Hall! If you can’t catch the Megamall leg of the fair, there are still 2 other venues:

  • Podium Activity Center – March 23 to 28, 2015
  • SM Mall of Asia Atrium – Merch 29 to 31, 2015


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