Earlier today I went to The Director’s Club at SM Aura Premier for a very special launch. It’s something that I tried last summer when I went to the US.
It was my first time at The Director’s Club. We were ushered inside the theater so we could sit on the luxurious Lazy Boy recliners. Each one had a Magnum pillow which we could take home too, as well as bottled water and popcorn.
We watched golden Magnum vaults get deployed all over the metro. On Sunday, February 9, these vaults will open at exactly 3pm. The first 100 to line up where these vaults are located will get a chance to experience Magnum Gold.
The new Magnum Gold TVC is really a star-studded production. Directed by Bryan Singer, it stars Benicio Del Toro and supermodel Caroline De Souza. We watched it at The Director’s Club.
Magnum Gold combines vanilla ice cream, sea salt caramel, and crackling Belgian milk chocolate — then it’s all dipped in white chocolate then colored gold for that luxe look. It definitely raises the bar when it comes to ice cream bars.
Without further ado, the hosts announced that Magnum Gold was going to be served to everyone in the theater!
Ooooh. I first tried this in the US last May 2013 but since I only had one bar I couldn’t really remember what it tasted like. Time for a refresher course.
Definitely rich. Definitely luxurious… but if you ask me, Magnum Almond is still best. I found the white chocolate outer layer of Magnum Gold way too sweet and cloying.
This is how it’s packaged in the US. I bought a box but was able to eat only one of three bars. I forgot how much it cost!
Do you want to be among the first to experience the luxury that is Magnum Gold? Log on to http://www.magnum.com.ph to find out how! #GrabTheGold
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