I knew 20-year old Gigi Hadid was a certified IT girl of this generation the moment my 11-year old daughter who doesn’t watch TV or read any magazines recognized her. How? The internet. We were watching RuPaul’s Drag Race via streaming because it’s not available on local TV when RuPaul suddenly introduced Gigi Hadid as a guest judge. My daughter recognized her immediately and commented that wow, she looks so different every time she sees her. Prior to that episode I wouldn’t have recognized Gigi Hadid. So yes, her title social media supermodel is indeed well-deserved.
Homegrown brand Penshoppe recently signed Gigi Hadid as one of its brand ambassadors, a high profile roster which includes international stars like Kendall Jenner, Lucky Blue Smith, Sean O’Pry, Mario Maurer, and Sandara Park. In fact you can already see Gigi Hadid on Penshoppe billboards across the metro.
The launch of Gigi Hadid as Penshoppe’s newest endorser coincides with the introduction of the brand’s Power Stretch Jeans. It’s a line of specialty pants that promises take its wearer to more places with the use of soft stretchable material. It provides absolute comfort along with a snug and flattering fit. You can walk, bike, and even skateboard in these jeans.
Gigi Hadid has a whopping 19 million followers on Instagram at the time of posting and can garner an average of anywhere from 800+k to 1+ million likes per photo.
“Who wouldn’t want Gigi to be part of their team?” said Jeff Bascon, Penshoppe Brand Director. “She’s authentic. She’s a girl who knows how to have fun and has a great sense of style, and of course, the clothes look great on her. Gigi, together with Kendall, Sean, and Lucky are the strongest names now in fashion. Plus, we also have our Asian superstars, Sandara and Mario. At Penshoppe, we get those who are at the top of their game.”
The clothes you see on Gigi are available at Penshoppe boutiques nationwide. Log on to http://penshoppe.com/ to find a store near you.
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