I was suddenly invited to Makati Shangrila Hotel today for a very mysterious press con. MVP (Manny V. Pangilinan) himself was going to announce something so momentous and unprecedented that it would surely be BIG news.
The Sun Cellular folks wouldn’t give me a clue, lol. There was no theme nor topic on the e-vite. What could it be? MVP said he was going to make the announcement at 11am today. I was there. The function room was packed and we were all standing already. At approximately 11:20am, MVP went up the stage and told everyone that ALL Sun, Smart, and Talk N Text prepaid subscribers would be enjoying FREE internet until November 30, 2014.
People speculated that this move would incur losses for MVP but MVP said he considers this an investment. By granting more people access to mobile internet, he hopes to turn data usage into a habit even after the free offer expires.
To avail of the FREE internet offer, Sun, Smart, and Talk N Text subscribers must have an available airtime balance of at least P1, or is subscribed to any load bucket or promo. You must register each day by texting “FREE” to 9999. Registration is free and you will receive an SMS confirmation upon successful registration. Once registered, prepaid subscribers can enjoy a free data package of up to 30MB a day. Data charges will however apply to peer-to-peer uploads and downloads, videos, VOIP, and messaging.
What can you do with this free internet access?
- Social networking — FB, Twitter, Instagram
- Send and receive e-mails
- Navigate via Waze or Google Maps
- Book a cab or car service like Uber
- Listen to songs via Spinnr
- Check the traffic situation via the MMDA app
- Shop at online stores like Zalora and Lazada
- Look up information via Google, Yahoo, etc.
This is truly a first. It’s unheard of! These telcos have a total of 66 million prepaid subscribers… can you just imagine how massive this campaign is? Now who doesn’t like freebies, right? I myself use mobile data daily because I’m always checking the traffic situation via the MMDA app when I drive out. I love how I don’t have to spend for that in the next couple of months, lol!
What do you think? As for me, I’m a happy #SunPrepaid subscriber! 😀
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