Domex’s One Million Clean Toilets Movement

Did you know that 7 million Filipinos don’t have access to clean toilets? I personally can’t even begin to imagine what that’s like especially for women and children!


Just to give you an idea, check out this Domex video produced by Unilever Philippines entitled “Fiesta” which shows how underpriveleged Filipinos welcome the arrival of clean toilets in their communities. It’s a scene typically played out during fiestas: People rushing to the streets, drawn to the sound of a marching band. Everyone is smiling, eager to see the “star” of the celebration. But instead of showing the face of a movie celebrity, a beauty queen or a politician, the video reveals an unlikely, yet welcome sight — a new, clean toilet facility.

I urge you to watch the video because it’s part of Domex’s One Million Clean Toilets Movement. Each unique view translates into a pledge for the advocacy campaign which collects pledges from households to maintain their own hygienic bathrooms. For every pledge received, Domex will donate P5 to UNICEF’s sanitation program which works towards improving access to sanitation in deprived areas around the world including the Philippines. Simply by watching the video and sharing it with friends, we are raising awareness and helping less priveleged communities gain access to clean toilet facilities.

Clean toilets play an important role in disease-prevention. According to the Department of Health, of the estimated 3,420 diarrhea-related deaths among Filipino children under 5 every year, around 2,000 could have been prevented by access to safe water, improved toilet sanitation and personal hygiene.

And yes, we use Domex to clean not just toilets but a lot of the surfaces at home. 🙂


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